You don’t need to use luxury fabrics or hike up your prices to make your brand look expensive. Instead, focusing on details in design and production can instantly elevate how your brand is perceived.
Whether you're launching a new clothing line or want to upgrade your existing brand, here’s how to make your brand look and feel premium – without breaking the bank.
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1. Choose Screen Print or Embroidery over DTF/DTG
Screen printing and embroidery not only last longer, but they also look more professional and high-end compared to cheaper methods like DTF (Direct to Film) or DTG (Direct to Garment).
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Screen print offers vibrant colors and a clean finish, especially on cotton garments.
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Embroidery adds texture, depth, and a tactile feel – making logos and graphics pop with a premium touch.
Avoiding low-quality or thin digital prints helps your product feel more considered and less mass-produced.
2. Add Custom Neck Labels
The inside of a garment is often overlooked – but that’s where true branding happens. Replacing blank factory tags with custom neck labels adds instant value and gives your brand a polished identity.
Popular options:
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Woven neck labels – Soft and durable, great for detailed logos
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Heat transfer labels – Minimal and clean, ideal for modern streetwear
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Tear-away tags – Easy to remove and replace during rebranding
No matter the style, adding a neck label shows your brand cares about every detail.
3. Use Premium Hang Tags
Hang tags are often the first point of contact between your customer and your product. A well-designed hang tag can communicate quality, brand message, and professionalism in seconds.
Hang tag options to consider:
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Thick matte or textured paper for a luxury feel
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Embossed or foil-stamped logos for visual impact
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QR codes linking to your website, care guide, or brand story
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Fabric or acrylic tags for a creative edge
Bonus: Attach your hang tag with a custom string, pin, or metal clip to stand out.
4. Add Special Design Elements (Like Rhinestones or Custom Stitching)
Want to take things up a notch? Incorporate unique elements like:
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Rhinestones – Eye-catching and glamorous, perfect for bold pieces
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Custom stitching patterns – Adds a subtle designer feel
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Puff print, foil print, or reflective ink – Small upgrades, big effect
Even a simple hoodie can look premium with one unique design detail.
5. Think About Fit, Fabric & Finishing
While you don't need to change your fabric completely, paying attention to fit and finish can make a big difference.
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Go for heavyweight fabric (240–300 GSM) for tees and hoodies
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Use drop shoulder or boxy cuts for a more premium silhouette
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Ensure all seams and hems are clean, tight, and symmetrical
A well-made garment in a great cut will always look more expensive.
Final Thoughts
Making your brand look expensive isn't about chasing luxury – it's about intentional design, clean production, and thoughtful branding. By upgrading your printing method, adding labels and tags, and using creative design elements, you can create a product that feels premium – and builds trust with your audience.
At Lemuta, we help you bring that vision to life – from custom neck labels and hang tags to embroidery, screen printing, and packaging. Whether you're starting small or scaling up, we offer low MOQs and full support for your next drop.
