If you’re starting your own fashion brand or clothing line, one of the first challenges you’ll face is Minimum Order Quantity — or MOQ. But what exactly is MOQ, and why does it matter? More importantly, what’s a realistic MOQ for startups and small brands?
Let’s break it down.
What Is MOQ in Clothing Production?
MOQ stands for Minimum Order Quantity. It’s the smallest number of units a manufacturer requires you to order in one production run. This number exists because producing clothing involves setup costs, material procurement and labor — all of which manufacturers want to cover efficiently.
For example, a factory might require a minimum order of 100 t-shirts per style or design. This means you cannot order fewer than 100 pieces.
Why Do Manufacturers Set MOQs?
Manufacturers set MOQs to:
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Cover initial setup and tooling costs
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Optimize material purchasing (bulk fabrics, trims)
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Streamline production runs for efficiency
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Maintain consistent workflow and profitability
Higher MOQs usually mean lower cost per unit, but they can be a barrier for startups with limited budgets.
What’s a Realistic MOQ for Startups?
The good news? MOQs vary widely depending on the manufacturer, product type, and production method.
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Blank Customization: If you want to start small, some manufacturers (like Lemuta) offer customization on pre-made blanks with MOQs as low as 30 pieces. This is perfect for testing your designs without huge upfront investment.
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Full Custom Production: For fully customized clothing — unique fabrics, patterns, and labels — MOQs typically start around 75 to 100 pieces. This still allows many startups to enter production without overextending their resources.
How to Choose the Right MOQ for Your Brand
When selecting a manufacturer, consider:
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Your budget and cash flow
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Storage and logistics capabilities
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Your sales projections
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How quickly you want to test new designs
Why Choose Lemuta for Your Clothing Production?
At Lemuta, we understand the challenges startups face. That’s why we offer flexible MOQs and transparent pricing to help you launch confidently:
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Low MOQ options: Start with as few as 30 pieces on blanks or 75+ for full custom.
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European production: High quality, ethical manufacturing close to you.
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Transparent pricing: No hidden fees or surprises — including flat customs fees to avoid unexpected import costs.
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Dedicated support: A personal project manager from Germany guides you through every step.
Final Thoughts
MOQ is a crucial factor to consider when planning your clothing production. It affects your costs, inventory, and ability to grow. Understanding your options helps you make smarter decisions and avoid common pitfalls.
Ready to get your brand started? Fill out our inquiry form to get a free consultation and personalized quote!
👉 Start your inquiry here: www.lemuta.com/pages/inquiry-form
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