Custom Clothing Labels & Tags

Everything you need to know about branding your garments the right way

When building a fashion brand, your designs and fabrics are only part of the story.
Labels and tags play a huge role in defining your identity, adding value, and leaving a lasting impression. In fact, well-designed labels are one of the most affordable ways to make your product feel premium — and truly yours.

Let’s break down the most popular options:

 

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Why Are Labels & Tags Important?

• Brand Recognition: Your logo and name stay with the customer

• Professional Look: Custom tags elevate the quality

• Informational: Materials, country of origin, washing instructions

• Customer Loyalty: A strong brand identity increases trust and repeat sales

Whether you're launching streetwear, loungewear or high-end essentials – labels complete the story of your collection.

 

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The 5 Main Types

1. Main Label (Neck Label)

This is the most important one. It usually sits inside the neck area and features your brand name or logo.

• Woven or printed

• Sewn in (straight or folded)

• Materials: Satin, Cotton, Polyester

💡Tip: Keep it clean and readable – this is your first branding touchpoint.

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2. Care & Size Label

Typically sewn into a side seam or below the main label.

• Lists materials (e.g. 80% cotton / 20% polyester)

• Includes wash instructions & size (S/M/L etc.)

• Can be printed or woven

 

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3. Hem Tag (Bottom Label)

A small decorative label placed e.g. on the bottom hem or sleeve.

• Great for subtle branding

• Usually features a logo or icon

• Adds a stylish detail without being too dominant

💡 Popular in streetwear and minimalist brands.

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4. Hang Tags

Different types of tags attached to the product with string.

• Contains branding, size, price, barcode or story

• Removed before wearing

• Opportunity to tell your story or include a message

They can be made of various materials, depending on the brand image and desired look:

1. Paper (Standard)

   • Most commonly used material

   • Available in various thicknesses

   • Can be matte, glossy, textured, or coated

   • Printing options: embossing, foil stamping, spot UV, etc.

   • Recycled papers also available

   🧾 Clean, classic, and budget-friendly.
   
   

2. Recycled Paper / Board

   • Similar properties to regular paper

   • Visibly sustainable

   • Unique textures or speckles depending on the source

   ♻️ Ideal for environmentally responsible labels.
   
   

3. Plastic (PVC, PET or Recycled)

   • Can be transparent, frosted, or colored

   • Waterproof and durable

   • Clean, modern look
     

   🔬 Not the most eco-friendly unless made from recycled plastic
   
   

4. Fabric (Canvas, Cotton, Polyester)

   • Unique and premium

   • Can be printed, embroidered, or laser-cut

   • Often used for limited editions or artisanal collections

   🧵 For brands that want a handmade, soft-touch feel.
   
   

5. Wood, Metal or Leather (Special feature)

   • Luxurious and unconventional

   • Laser-engraved or etched

   • Usually used for accessories, outerwear, or premium capsules

   • Higher production costs

   💎 Best for high-end or designer brands looking to stand out.

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5. Inside Neck Print (Tagless Label)

Printed directly inside the garment instead of using a woven label.

• Super soft and comfortable – no itching

• Gives a clean and modern look
  

 

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At LEMUTA – All Types Are Possible 

We want to give every brand freedom in designing their products, thats why we offer full customizations when it comes to branding your garments.

Our team will be happy to guide you through the best options for your brand style and budget.

 

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Final Tip: Keep It Cohesive

Your labels and tags should match your:

• Brand identity (fonts, logo, tone)

• Collection style (minimal vs bold)

• Product type (streetwear, loungewear, premium basics)

 

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Want to Create fully Individual Clothing?

Send us your ideas or inspirations – we'd be happy to discuss your plans with you.

👉 Start your production inquiry now